New research from Beko, to mark the launch of the Woman’s Way and Beko Mum of the Year Awards 2019, has revealed two thirds (66%) of mothers in Leinster have felt stereotyped because of being a mother with 1 in 10 (11%) admitting to feeling stereotyped all the time.
Woman’s Way and Beko have teamed up for the fourth consecutive year to launch the awards, which showcases and celebrates the evolving role of Irish mothers and highlights their contribution across all facets of society.
The research also revealed that when it comes to caring for their children, 2 in 5 (42%) of those in Leinster feel a stronger sense of responsibility than their partner, with a similar cohort (44%) of those surveyed in Leinster perceiving an equal sense of responsibility with their other half. 2 in 5 (42%) of those in Leinster admitted to spending an average of 2-3 hours per day with their children, with a further (17%) spending less than two hours per day.
When it comes to a work / life balance, 1 in 4 (26%) of people in Leinster admitted to struggling with dividing their time and as a result spending more time in work than at home. A similar cohort (24%) of those in Leinster also admitting to continuing to work from home after their usual working hours. A further (19%) of those in Leinster admitted to regularly working from home after work in excess of three nights per week.
- 1 in 10 (11%) mothers in Leinster claim they feel stereotyped all the time
- 2 in 5 (42%) people in Leinster feel a stronger sense of responsibility than their partner when it comes to caring for their children
- Leinster deems Michelle Obama (35%) most inspirational mother ahead of Vicky Phelan (29%) and Miriam O’Callaghan (21%)
When asked about which well-known mother they deem to be most inspirational, former first lady, Michelle Obama (35%) topped the list for mothers in Leinster, surpassing cervical cancer campaigner, Vicky Phelan (29%) and broadcaster and TV presenter, Miriam O’Callaghan (21%). TV presenter and businesswoman, Kathryn Thomas (5%) also featured on Leinster’s list alongside businesswoman, publisher and broadcaster Norah Casey (3%) as top ‘mum-spiration’.
The Woman’s Way and Beko Mum of the Year Awards aims to give spouses, children, relatives, friends and community groups the opportunity to recognise the contribution of mothers, not only within the family unit but also across society. The awards aim to showcase the multiple roles that modern mothers juggle and celebrate outstanding achievements that cross the worlds of business, politics and social activism.
Shane Kelly, Sales and Marketing Manager, Beko says: “We’re calling on everyone to put forward either themselves as a mother, their own mother or even a mother-figure in their lives that they admire and who has gone without the recognition they deserve.”
To nominate a mum that deserves recognition, Woman’s Way and Beko are calling on readers to complete the nomination form in the current issue of Woman’s Way or to visitwww.womansway.ie to nominate online. The closing date for entries is May 10, 2019.