29th March 2019 Irish Hotels Federation (IHF) President, Michael Lennon has today welcomed the announcement by Fáilte Ireland that they will invest €15.5million through the local authorities to boost the attractiveness and tourism appeal of up to 62 towns across the country. With the latest CSO overseas tourism figures* showing British visitors still down over 14% on the same month in 2016, Mr Lennon said that providing new and compelling reasons to visit rural Ireland was essential to offset the loss from the UK market, which still provides the widest seasonal and regional spread of visitors.
Commenting on the announcement Mr Lennon said: “With 70 per cent of tourism jobs based outside of Dublin, tourism’s wide geographic distribution is critical to sustaining regional economies, and addressing the rural imbalance. However, we continue to have a two-tiered tourism industry where regional tourism lags behind the main cities and tourism hotspots. Making it more appealing for visitors to visit the lesser-known parts of Ireland and creating an increased number of ‘destination towns’ will contribute greatly to the development of our regional tourism offering.”
Under the scheme, which opens for applications in April, Local Authorities, working with Fáilte Ireland’s regional teams will identify towns in every county, which have potential to grow their tourism offering.
*CSO Overseas Travel February 2019 –