By gum, Mr Mayor, it’s the litter campaign that works!

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Chew on this: celebrating the launch of the gum litter education campaign in Wexford were, clockwise from left, Tony Dempsey, Mayor of Wexford, Cliona Connolly & Caroline Sinnott, Wexford County Council, Mary Bowie & Phyll Murphy, Wexford Tidy Towns and Brandon Hillis

THE Mayor of Wexford, Councillor Tony Dempsey, has launched the Gum Litter Taskforce’s gum litter education campaign, with members of Wexford Tidy Towns and members of the Environment Section of Wexford County Council.

The Gum Litter Taskforce (GLT) has been successful to date in changing the public’s behaviour by encouraging correct gum disposal through a targeted education and awareness campaign.

The 2018 campaign maintained a high of 93% of people stating that they regard chewing gum as litter, up from 74% when the campaign first began in 2007, pointing to the attitudinal impact which the campaign has had to date.

Research commissioned by the Gum Litter Taskforce and conducted by Kantar Millward Brown during the 2018 campaign has highlighted the campaign’s positive effect on people’s behaviour towards gum disposal.

The latest results show that 88% of people said that they always dispose of their gum correctly, up from 54% when the campaign first began.

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