CARLOW shoppers will waste 50% more food during Christmas week, totalling €570,000, compared to the rest of the year. The €570,000 is the equivalent of thousands of Christmas dinners.
Despite shoppers reporting an increased inclination to help charities during the festive season (with 69% responding that they were more likely to give to charity at Christmas), only 21% of those surveyed by the Aldi supermarket chain donated excess food to those in need last year.
The news comes as supermarket Aldi launches its Food For Good campaign with FoodCloud, whereby customers can purchase and leave food donations in their local store, so that it can be distributed to local charities.
the food donated will be going to those most in need in the community
The campaign has seen Aldi stores across the country pair directly with local charities, with such charities able to visit their local Aldi store to pick up donated food daily. Some of the charities in Carlow that will feel this benefit include Carlow Senior Citizens, St. Fiacc’s House and the Cairdeas Centre.
Announcing the launch of the ‘Food For Good’ Christmas Campaign, co-founder of FoodCloud Aoibheann O’Brien said: “We are asking Aldi shoppers to help us in doing good for those in need across the country by donating in store. We have over 100 local charities partnered directly with Aldi stores across the country, ensuring the food donated will be going to those most in need in the community.”
helped to make Christmas that little bit brighter for those most in need
Aldi’s partnership withFoodCloud has ensured charities around Carlow receive regular deliveries of excess food from Aldi stores.
To date charities in Carlow have received over 41,000 meals from the partnership — equating to a saving of more than €51,000 for the charity partners involved.
Aldi Group Buying Director John Curtin said: “Now in its second year, Aldi’s Food for Good campaign in cooperation with FoodCloud has helped to make Christmas that little bit brighter for those most in need.”